Russev Trust Framework

Method born from failure.
Tested in reality.

The Capital of Trust book cover

The Formula (1998)

Trust = Kept promises 5× Broken

+1

for every success

−5

for every failure

Why −5?

Because that's how human nature works.
The negative weighs more. Accept it.

7 Applications of the Method

Personal

30-day cycle to yourself

Personal promises and self-discipline

Family

90-day family rhythm

Family commitments and balance

Friends

60-day community balance

Friendly promises and connections

Professional

60 promises at work

Professional obligations

Business

120 organizational

Business commitments and goals

Public

Quarterly reporting

Public promises and accountability

AI Trust

0-100 points for systems

Measuring trust in AI

Start with Exercise

72-HOUR PLAN

Day 1

Stop new promises

Day 2

Three apologies without excuses

Day 3

One micro-promise

About the Method

Russev Trust Framework is a systematic approach to measuring and building trust, based on a mathematical formula and tested in real conditions.

Measurable

Concrete numbers and results

Applicable

Works in 7 different contexts

Tested

25+ years of practice and refinement

Realistic

Acknowledges human nature