TRUST CAPITAL

THE CAPITAL OF TRUST

Stories. Principles. Practices. Future.

The Capital of Trust

From failure to the model that works

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About the author's work (Webit):

"Webit does a great service to the community"

Eric Schmidt - Chairman of the US National Security Commission on Artificial Intelligence. Former CEO and Chairman of Google (2001-2015)


The book that comes to life

20+ QR codes to video interviews and interactive tools
No subscription. Included in the price.

Order the book Download 20-page excerpt

2,000 bought it before it existed.
5,000+ have chosen it so far.

8 out of 10 predictions
came true (2016 → 2025)

Formula tested on thousands
of teams at Founders Games

What the book is about

At 22, I sat in a dark room with burned eyes. No electricity. In debt. No prospects.
In a black notebook, I wrote a model that changed everything:

You build trust slowly. You lose it fast.
One mistake erases five truths.

30 years later, this model became the Russev Trust Framework (RTF), gave birth to Webit with 250,000 visitors from 150+ countries, and made 10 predictions for 2025 — 8 came true. It was the reason for creating the public investment company WIN, which in 3 years attracted over 18 million from 700+ investors on the Bulgarian Stock Exchange.

This book is about systems forged in failure. About trust measured in actions. About choices in the era of artificial intelligence.

Why is this book different?

→ Leaves math high school at 16
→ Major financial success at 18
→ Failure at 22
→ 3 international tech businesses created and sold by 32
→ Webit at 33
→ Founders Games at 35
→ WIN at 47

All documented.

Systems, not motivation

TrustScore, RTF, COMPASS – work in the field.

The book that comes to life

A book with integrated multimedia experience

For business AND family

Family TrustScore
Business TrustScore
Conversations with Simon and Johann

20+ QR codes in the book take you to:

Video interviews

  • Plamen Russev's father – Simeon Russev (89 years old)
  • Eric Schmidt – Chairman of the US National Security Commission on Artificial Intelligence. Former CEO and Chairman of Google (2001-2015)
  • Elena Bangieva – Program Director of the radio where Plamen achieved his first major financial success
  • Nelko Nachev – Plamen's partner in the Sony Pictures project that ended in spectacular failure
  • Rich Nuzum – CEO of the world's largest financial consultant Mercer – with over 16 trillion US dollars under advisory and half a trillion under management
  • World business leaders and company founders from around the world
  • Aniela's story about climbing Everest Base Camp

Interactive tools

  • Extended TrustScore calculators
  • RTF worksheets (7 modules)
  • COMPASS decision frameworks
  • 80/20 analysis tools

Documentary clips

  • Webit from 0 to 250,000 visitors (the journey)
  • Startup presentations and investor evaluations at Founders Games
  • Videos from Plamen Russev's TV interviews and appearances in various formats worldwide and in Bulgaria
How it works:
→ Read a story
→ Scan the QR code from the book with your phone
→ Watch the content instantly

Available ONLY for book owners • No subscription. No additional fees. •
The book that comes to life through technology

Order the book

The Formula

TRUST
=
KEPT PROMISES
−
(BROKEN PROMISES × 5)
TRUST = KEPT PROMISES − (BROKEN PROMISES × 5)

"One mistake erases five truths. That's the mathematics of trust."

Measure how much they trust you

in 3 minutes

The formula works. It was proven with three technology businesses that Plamen sold successfully, with Webit, with WIN — 18+ million BGN from 700+ investors (as of October 2025), portfolio companies with 230% revenue growth.

In June 2025, the book was announced without advertising. 2,000 people paid in advance. Not because something incredible was promised. Because promises have been kept for 30 years.

The formula works. It was proven with three technology businesses that he sold successfully.

It was proven with Webit — over 250,000 people from 150+ countries, thousands applied, over 2,500 gained access to investors.

It was proven with WIN — 18+ million BGN from 700+ investors (as of October 2025), portfolio companies with 230% revenue growth (confirmed for 2023-2025, audited data).

In June 2025, the book was announced. Without advertising. Without marketing. Just with one promise — the truth about the past, present, and future.

2,000 people paid in advance.

Not because something incredible was promised. Because promises have been kept for 30 years.

Now the book is here. The formula has been tested through my own life and Founders Games on thousands of teams and companies from around the world (see Appendix B).

Who is the book for

If you've experienced failure

You know that falling taught you more than success. But you don't have a system for how to get back up. You work 60+ hours a week, but you feel chaos, not rhythm.

You'll get: A system, not motivation. The voice of someone who knows what it means to lose everything — and how to stand up again.

In the book you'll discover:

  • The story from rock bottom: failure at 22, hyperinflation, eyes burned by UV lamps
  • How the FBI investigated a fraudster who raised $17 million from top investors — and what happens when trust is destroyed
  • TrustScore model for measuring your own reliability
  • How radical transparency saves trust in a crisis
  • The rhythm of promises — a daily practice

"Rock bottom is not a place. It's a choice."

If you're a leader or parent

You're worried about children in the age of artificial intelligence. You don't have language for these conversations. Your money sits in deposits while others multiply theirs. You're looking for ethics in investments, not just returns.

You'll get: Language for the conversations you've been postponing. Tools for business and family. A door to radical topics.

In the book you'll discover:

The three waves of crises — the 9 divisions happening today:

Natural: Climate (200+ million climate refugees), water (1 in 4 without safe drinking water), bees (−30% of food)

Technological: Energy for AI (10% of electricity by 2030), chips (90% from one island), fake news (half of traffic is non-human)

Social: Birth rate (Korea: 0.72 children per woman), debt (300 trillion dollars), methane bomb in the Arctic

  • The three humanities:
    1. THE DELEGATORS (Homo Delegatus) - 60-70% of people
    These are people who let AI decide everything for them - what to eat, who to meet, when to sleep. They live in cities like Tokyo and Dubai. Their motto: "Freedom is not choosing."
    2. THE INTEGRATORS (Homo Syntheticus) - 20-25%
    They work together with AI as partners. They create things impossible for human or machine alone. The new creators and scientists.
    3. THE GUARDIANS (Homo Resistens) - 10-15%
    They reject AI. They preserve human skills. Only the rich can afford it - an organic tomato costs as much as a truffle, an hour without a phone - hundreds of dollars.
  • WIN model: access to venture investments even with 10 euros with radical transparency
  • Family TrustScore: a tool for conversations about values with children
  • Conversations with wife Aniela and sons Simon and Johann about difficult topics

"In a world where AI can imitate anything, genuine human trust becomes the most important currency."

If you're young and looking for a path

You believe the traditional career is dead. You consume others' content, looking for local context. You want systems that work, not motivational noise.

You'll get: A map without toxic positivity. A story without filter. System + philosophy for action.

In the book you'll discover:

  • Webit story: from 50 people in Varna to 250,000 visitors from 150+ countries
  • Meetings and conversations in Istanbul, Tuscany, Venice, Dubai, Singapore, Delhi, Tokyo, London, Davos, Miami, New York, Munich, on ships across the Atlantic and in the Arctic, on the way to Everest Base Camp
  • COMPASS: a framework for decisions in the age of algorithms — how not to become an NPC in your own life
  • 10 predictions for 2025 (8 came true, verified in Appendix B) + methodology for the next 10 years
  • Investments, projects, and a working system for achieving goals

"At the Varna market, I learned the first lesson in economics — value is in people, not in coins."

What you'll get

MEASURE

TrustScore model • TrustScore platform • Russev Trust Framework (RTF)

DECIDE

COMPASS • The 9 crises + The Three Humanities • The 10 predictions

ACT

WIN model • 80/20 rule • Radical transparency protocol

MEASURE

TrustScore model

The formula is simple math:
Trust = Kept promises − (Broken promises × 5)

→ Test it now: How much do they trust you? (3 min)

TrustScore platform

Electronic tool for measuring and tracking your personal score

→ Free access to the TrustScore platform — 3 months with book purchase

Russev Trust Framework (RTF)

Seven modules for trust: Personal, Family, Friends, Professional, Business, Public, AI

→ Full documentation with forms in the Appendices

THE MULTIMEDIA LIBRARY

  • 15+ video interviews (4+ hours of content total)
  • 8 audio commentaries from Plamen (20-30 min each)
  • 10+ interactive tools (calculators + forms)
  • Documentary clips (Webit, WIN, Everest)
  • Full access for book owners

– included in the book price of €20

DECIDE

COMPASS

A framework for decision-making in the age of algorithms

→ 3-minute practices after each part

The 9 crises + The Three Humanities

Three waves of crises (natural, technological, social) + the cognitive division

→ Investment thesis for 2028-2038

The 10 predictions

Forecasting methodology, tested 2016→2025 with 80% accuracy

→ Full verification with evidence and sources in Appendix B

ACT

WIN model

Access to venture investments even with €10 — democratization of venture capital

→ Public company on BSE • 18+ million BGN from 700+ investors (as of October 2025) • 230% revenue growth (2023-2025)

80/20 rule

Checklist for investing in solutions to systemic crises (rounds A-C)

→ Operational form in the Appendices

Radical transparency protocol

"Bad news on Monday is better than good news on Friday. Early transparency saves trust."

→ Real example from WIN practice

Order the book

Contents

Five parts. Fifty-one chapters. Stories from around the world.

The metal tray and the well near Varna. The economics lesson at the market. The true story behind the failure at 22. The model: one mistake erases five truths. The asymmetry of trust.

→ Practice: Start with TrustScore today (3 min)

Key chapters:

  • Chapter 6: The bottom that became foundation
  • Chapter 7: The trust formula
  • Chapter 8: Learning to get up

"Rock bottom is not a place. It's a choice."

How "the Bulgaria problem" became an opportunity. A rejection in London that gave birth to a stage in Sofia. From 50 people in Varna to 250,000 from 150+ countries. Tens of thousands of innovative companies from 150 countries applied, over 2,500 gained access to investors through Founders Games at Webit — the selection arena.

→ Practice: Reading cultural codes

Key chapters:

  • Chapter 16: From cause to mission
  • Chapter 18: The problem is an opportunity
  • Chapter 24: Founders Games

"Don't promise what they want to hear. Promise what you can deliver. Then deliver a little more."

TrustScore™ in action (WIN portfolio). The hybrid model: stock exchange + venture logic. Radical transparency in crisis. How one of the startups Russev invested in raised $17 million. And how, after a tip from Plamen and other investors, the FBI investigated and the founder is now in prison for his lies. The price of silence.

→ Practice: 80/20 rule for investing in crises

Key chapters:

  • Chapter 31: TrustScore — The metronome of promises
  • Chapter 33: The architecture of trust
  • Chapter 34: The price of silence

"Bad news on Monday is better than good news on Friday."

Education beyond knowledge. TrustScore™ for artificial intelligence (0-100). COMPASS — a decision framework. The 9 crises dividing us today. How not to become an NPC in your own life.

→ Practice: Mapping the choice

Key chapters:

  • Chapter 38: The past of a future
  • Chapter 39: The Arctic – where the world ends
  • Chapter 41: Education beyond knowledge
  • Chapter 44: Artificial intelligence as a mirror
  • Chapter 47: The rebellion of the spirit

"In a world where AI can imitate anything, genuine human trust becomes the most important currency."

10 predictions from 2016: results 2025. The cognitive division: THE DELEGATORS (Homo Delegatus), THE INTEGRATORS (Homo Syntheticus), THE GUARDIANS (Homo Resistens). Investment thesis: bridges, not barriers. The path to Everest Base Camp. Conversations with Aniela, Simon, and Johann.

→ RTF + COMPASS: navigation tools

Key chapters:

  • Chapter 48: The cartography of division
  • Chapter 49: The Three Humanities
  • Chapter 50: The investment thesis

"The asymmetry is relentless. You build slowly, you lose fast. Accept it."

  • Russev Trust Framework (RTF) — Full documentation
    ↳ Personal, Family, Friends, Professional, Business, Public, AI TrustScore™
  • Appendix B: Verification of the 10 predictions (2016→2025)
  • 80/20 field rule for investing in systemic crises
  • Scientific foundation and references

Excerpt from the book

I spent two days in complete darkness. The curtains – sealed with nailed blankets. The UV rays from the projectors without filters had burned my corneas...

In that dark room, I wrote:

Trust = Kept promises − 5× Broken

Simple. Brutal. True.

DOWNLOAD 20 PAGES PDF

The numbers speak

0

businesses created and sold in 3 countries

0

out of 10 predictions – came true

0

million BGN invested in WIN by 700+ investors*

0

% revenue growth

0

Webit visitors from 150+ countries

0+

readers *

(2,000 bought it before it existed)

* As of February 2026

Order the book

What they say about the book and Plamen Russev

"Webit does a great service to the community"

Eric Schmidt

Chairman of the US National Security Commission on Artificial Intelligence
Former CEO and Chairman of Google (2001-2015)

About the author's work with Webit

"Reads in one breath – sincere, human, and powerful. 'The Capital of Trust' is not just a book about human connections, but also about investment – in ideas, in people, in the future. It changes attitudes and restores faith – in yourself and in others."

Hristo Blazhev

Founder of "Knigolandia" and "What are you reading..."

Send your review

Why 2,000 bought a book
that didn't exist yet — and why today there are 5,000+

In June 2025, 2,000 people bought a book that didn't exist yet.

Without advertising. Without marketing. Just with a promise of truth.

Plamen Russev explains:

"I wanted to test my trust formula again. It proved that it works with the three technology businesses I sold. It proves that it works with my investments. It proved that it works with Webit: over 250,000 people from 150+ countries have visited the forum over the years. Over 30,000 startups from 150 countries applied and over 2,500 of them gained access to investors as exhibitors at Webit.

It proved that it works with WIN, where over 700 people invested over 18 million BGN. We invested in companies that increased their turnover by over 230% in 2 years.

Now it works for the book too: Over 2,000 people bought it before it existed. Today, 5,000+ have chosen it.

Now the book is here. As for the formula, it has already been tested through my own life and Founders Games on thousands of teams and companies from around the world."

Test the formula

How much do they trust you? (3 min)

Trust = Kept promises −
(Broken promises × 5)
CALCULATE YOUR TRUSTSCORE NOW

"The asymmetry is relentless. You build slowly, you lose fast. Accept it."

Frequently Asked Questions

No. It's three books in one: the personal story from failure to system, a practical guide with tools that work today, and an investment thesis for the next 10 years. RTF is used for real investments in WIN (230% revenue growth). The predictions are publicly verified. Stories from around the world.

Yes. Every concept comes with a story and example. 3-minute practices after each part. No jargon. You start applying while reading.

6-8 hours for a full read. But you can start with the practices right away — each one is 3 minutes. The TrustScore test is 3 minutes.

Yes. For online orders, you have 14 days right of withdrawal. See the "Right of withdrawal" section for details.

RTF disciplines intuition. The 80/20 rule for investments is operational. TrustScore selection model works in the WIN portfolio (230% growth, audited data). The Three Humanities prediction is a business scenario with an investment thesis.

Hardcover (370+ pages). E-book (PDF/EPUB) in 2026. Audiobook is planned.

International shipping available. Contact [email protected] for a quote.

Open your phone camera, scan the code from the book, and instantly see the video or tool. No special app needed. Works on all smartphones (iOS and Android).

No. Once you buy the book, you have permanent access. No subscription, no additional fees.

THE CAPITAL OF TRUST

30 years after the model in the black notebook:

Trust is the longest-term asset in a world of rapid change.
You can keep watching others build systems. Or you can start today.

Order the book Download 20-page excerpt

2,000 bought it before it existed.
5,000+ have chosen it so far.

14-day right
of withdrawal

Free TrustScore
access (3 months)

Charisma opens the door.
The rhythm of trust keeps it open.